Identity
Arvora brand guidelines
The approved visual system for Arvora Developments: logos, colours, typography, imagery and usage rules. Use these files to keep every touchpoint consistent — from the website to brochures, signage and partner communications.
Name & Tagline
Arvora Developments
Places That Grow With You
The brand name is set in lowercase, with a custom rising mark above the initial "a". The descriptor "DEVELOPMENTS" is letter-spaced at 0.71–0.75em and always appears beneath the wordmark in approved lock-ups.
Voice
Restrained and confident — never loud or gimmicky.
Specific about materials, proportion and process.
Human in tone, precise in fact.
Scandinavian clarity with Mediterranean warmth.
Logos
Approved lock-ups
Use the official SVG files below. The dark variants are the default; light variants are reserved for dark or photographic backgrounds.
Combination
Combination 2
Text only
Text Logo — Dark
Wordmark without the rising mark; use where the mark is already present nearby.
Download SVG
Logomark
Logomark — Dark
The standalone rising-arch mark. Use for favicons, patterns, app icons and social avatars.
Download SVG
Minimum height
40px digital / 20mm print
Clear space
Equal to the height of the lowercase 'a' in 'arvora' on all sides
Placement
Top-left or centred in the header; centred in the footer. Never tilt, outline, or add effects.
Colour
Palette
Arvora's colours are drawn from the landscape of Cyprus: deep forest, Mediterranean sage and warm stone. All values are given as hex for use in design software and CSS.
Primary greens
#152C25
Arvora Forest
Primary logo, headlines, key UI, dark sections
#182B25
Arvora Deep Green
Background tints, large colour fields, patterns
#2E4A40
Arvora Mid Green
Secondary surfaces, hover states, cards
Accents & signature tones
#BFD4C5
Arvora Sage
Highlights, selection, rules, soft backgrounds
#646464
Arvora Warm Grey
Descriptor text, secondary typography, muted detail
Neutrals
#FAFAF8
Arvora Paper
Page background, light sections, negative space
#1A1A1A
Arvora Ink
Body text on light backgrounds, legal copy
Typography
Typefaces & scale
Poppins and Jost form the core typographic system. The logo descriptor is set in Alfabet Light and is reserved for the logo only.
Display and headlines
Poppins
Weights: 200, 300, 400, 500
Headlines, section titles, project names, collection names. Use Light or Regular weights, tight tracking.
Body and UI
Jost
Weights: 200, 300, 400, 500
Body copy, navigation, buttons, captions, legal text. Use Light or Regular weights for readability.
Logo descriptor only
Alfabet Light
Weights: 300
The DEVELOPMENTS wordmark is set in Alfabet Light with custom letter-spacing. Do not use it for headings or body copy.
Type scale
H1 / Hero
400 · -0.02em
Places That Grow With You
H2 / Section
400 · -0.018em
Places That Grow With You
H3 / Card
400 · -0.01em
Places That Grow With You
Eyebrow
400 · 0.22em
Places That Grow With You
Body
300 · 0
A considered home in Limassol, built around how you actually live.
Caption / Legal
300 · 0.01em
Places That Grow With You
Photography
Imagery principles
Every photograph should feel like a place you could step into — calm, warm, and grounded in real materials.
Natural light, soft shadows, early morning or golden hour.
Landscapes that show the relationship between building and terrain.
Materials in close-up: oak, limestone, render, linen, terracotta.
People shown at home scale, never staged or crowded.
Colour grading leans warm, muted and slightly desaturated — never high-contrast or neon.
Usage
Do's and don'ts
Following these rules protects the logo and keeps the brand feeling intentional across every application.
Do
Use the dark logo on light or neutral backgrounds
Contrast keeps the mark crisp and readable.
Use the light logo on dark, forest or photographic backgrounds
The mark must always read clearly against its field.
Keep the logo's original proportions and clear space
The lock-up has been designed for a specific balance.
Use the logomark as a standalone accent or pattern element
It reinforces recognition without repeating the full name.
Pair the logo with plenty of negative space
Restraint is the brand's primary visual trait.
Don't
Stretch, rotate, or distort the logo
It breaks the architectural geometry of the mark.
Change the logo colours or add gradients
The palette is fixed to maintain consistency.
Place the dark logo on a dark background
Legibility drops and the mark disappears.
Use a drop shadow, outline, or glow behind the logo
Effects cheapen the restrained luxury positioning.
Set the descriptor 'DEVELOPMENTS' in a different typeface
The custom letter-spacing is part of the lock-up.
Assets
Download the brand kit
All approved logo files live in the project repository under src/assets/brand. Partners can request the full package from info@arvora.com.cy.
Credit
Brand & platform by PS Studio Communications LTD
Brand, digital and go-to-market partner · Limassol, Cyprus
The Arvora identity, digital platform and go-to-market system were created by PS Studio Communications LTD — a Limassol-based communications studio building brands for property developers, hospitality and investment-led businesses.
Studio Comms works end to end: brand strategy and naming, identity systems and guidelines like this one, photography and film direction, high-performance websites, SEO and content engines, plus the CRM and paid media plumbing that turns attention into qualified enquiries.
Capabilities
Brand strategy & naming
Positioning, narrative pillars, sub-brand architecture and naming systems — the work behind Arvora's Collection, Signature and Estates tiers.
Identity & guidelines
Logo systems, colour, typography, pattern and application rules, delivered as living guidelines rather than a static PDF.
Websites & digital products
Fast, SEO-first sites and platforms with editorial depth, structured data and measurable conversion paths.
SEO & content engines
Technical SEO, schema, area and insight libraries built to rank for the searches that actually generate buyers.
Photography & film direction
Art direction and production for developments, interiors and lifestyle — shot to a defined visual grade.
Growth, CRM & tracking
Lead capture, CRM routing, conversion tracking and paid media set up so every enquiry is attributed and followed up.
Sectors
- Property development
- Real estate investment
- Hospitality & resorts
- Architecture & interiors
- Professional services
This project
- Full brand system and 100+ page SEO platform delivered for Arvora Developments.
- Multilingual, schema-rich architecture built for Cyprus and international buyer search.
- Lead flow wired into CRM, analytics and paid media from day one.
Need a brand and platform like this?
Studio Comms takes on a small number of development and investment brands each year, from naming and identity through to the website, SEO and lead engine.
studio-comms.com